Mistakes to Avoid When Choosing Pay Per Head Software: Pay Per Head (PPH) solutions play a critical role in how customers perceive your business and its overall success. Choosing the wrong PPH software can lead to many challenges that can significantly impact your sportsbook operations.
In this post, we’ll explore the top five mistakes you should avoid when looking for suitable software for your bookie.
1. Overlooking Customization Options
All bookies have different requirements. Therefore, instead of buying a one-size-fits-all tool, consider getting one with several customization options.
Customizable software offers several benefits. First, it enhances adaptability. The online betting industry is constantly evolving with new trends, patterns, and innovations emerging each day. A customizable PPH program enables you to adjust to these changes quickly.
Another advantage of buying a customizable tool is that it’s cost-efficient. Although the upfront cost for the tool may be a bit high it saves you money in the long run. This is because it eliminates the need for costly custom development or third-party integrations in the future.
Additionally, the program gives you a competitive advantage. Nowadays, there are several Per Head bookies competing for a small number of players. With customizable PPH software, you can offer unique features and experiences that set you apart from competitors. This way, you can easily attract and retain more players.
Most importantly, customizable tools enable you to have more control over your platform and data. This can be particularly helpful for maintaining compliance with regulatory requirements. It can also assist you in ensuring the security and privacy of your players’ information.
Before buying PPH software from any company, assess your business needs first. After that, ask your provider about the available customization options and how the tool integrates essential features seamlessly to streamline operations. Some of the things you should keep in mind include branding, betting limits, and risk management settings.
2. Failing to Consider Scalability
If you use the right strategies, your business will eventually grow. As your sportsbook grows, you may need to change how you operate or expand your services.
Investing in a scalable Price Per Head tool protects your online betting business from uncertainties. Whether it’s demand spikes, changes in rules, or technological advancements, a scalable platform prepares you for the challenges and ensures you maneuver successfully.
This program can also improve the performance of your business. When a bookie experiences a sudden influx in the number of clients, it becomes too slow, frustrating your clients. They may, in turn, leave your platform, affecting the profitability of your business. Scalable software can handle large volumes of data simultaneously ensuring your business runs normally always.
Sportsbooks that invest in scalable software also save money. Instead of waiting to outgrow your business, you can scale your current infrastructure to accommodate your changing needs without changing providers. This helps you save time and resources.
So, as you are looking for PPH software, ensure their scalability options suit your business needs.
3. Ignoring Customer Support – Mistakes to Avoid When Choosing Pay Per Head Software
Never underestimate the importance of excellent customer support when choosing PPH software for your bookie. Players usually encounter problems such as unresponsive sites, slow speeds, or payment issues when betting. Your customer support can make a significant impact on your customer’s experience.
Ensure the provider you choose offers multiple communication options. They may include live chat, email, and phone support. Different customer support services are suitable for different situations. For instance, customers who want instant responses prefer using live chat. On the other hand, those who have queries that require a detailed explanation prefer the email option.
Availability is another thing to look at. Consider working with providers who offer 24/7 customer support. This ensures that your clients can reach them whenever they experience issues, enhancing their overall experience. Moreover, when customer support agents are always available, there will be little or no downtime. Therefore, players can bet for longer hours, enabling your business to generate more revenue.
Finally, consider the level of expertise of these customers. Knowledgeable customer support agents can have a positive impact on your business. Before signing a contract with any provider, ask them about their agents’ online gambling knowledge. You can even ask them questions and see how they respond. Also, inquire how often the companies train their agents to determine if they suit your needs.
4. Focusing on Price Solely
Although cost-effectiveness is a major factor to consider when choosing PPH software, basing your decision solely on that can bring issues later. Often, most of the tools appear to be cheap. However, they come with several hidden costs which add up quickly and you may end up spending more than you had anticipated. These may include charges for premium features, transaction fees, and unexpected maintenance expenses.
Also, these programs may come with subpar features. Low-cost solutions often compromise on features and functionality to bring prices down. While they may support basic functionalities, they lack advanced features like live betting options, customizable player reports, or multi-currency support, which can be a deal breaker. You may be forced to pay for these features to attract more customers and it may end up being even more costly.
5. Neglecting Security Measures
According to statistics, approximately 87% of online businesses in the US that deal with sensitive customer information such as credit card info, bank info, phone numbers, and addresses are at risk of cyber-attacks.
Online sportsbooks fall under this category. Therefore, when looking for a PPH solution for your business, ask about the security measures they’ve put in place and check if they’re strong enough. Otherwise, you may end up losing your potential customers.
Prioritize providers that offer robust SSL encryption. This protects sensitive information transmitted between users and the platform from being intercepted by unauthorized people.
Another thing you should look at is the Distributed Denial of Service (DDoS) protection measures. This security feature protects your servers against malicious attacks. It aids in ensuring the continuous availability and uptime of your sportsbook.
Payment security is also another important thing to consider. Secure payment gateways protect customer payment information during transactions, reducing the risk of fraud and unauthorized access. Consider working with providers who use secure payment gateways that comply with industry standards and regulations, such as the Payment Card Industry Data Security Standard (PCI DSS).
Finally, study their privacy policies and data handling. Your provider should have transparent clear privacy policies explaining how they gather, store, and manage user data.
FAQs
Why is it important to consider a Price Per Head provider that offers customizable options?
Per Head solutions with customization options allow you to tailor them according to your business needs. Integrating unique features into your platform can help you attract more customers and encourage them to play more often and for longer hours. This way, you’ll realize more revenue.
Why is pricing transparency important when choosing a PPH program?
Transparent pricing enables bookies to know the real cost of the tool they wish to buy. As a result, they can budget accordingly. Also, it can help you avoid sudden interruptions due to financial issues.
How can I ensure the PPH tool that I choose suits my needs?
To ensure the tool meets your needs, request demos and test the platform’s features, functionality, and user experience. You can also read online reviews or ask for referrals from other bookie online betting business owners.
What are some of the pricing factors that I should consider when selecting PPH software?
Other than the upfront costs, you should look at other pricing factors such as setup fees, per-player fees, revenue-sharing arrangements, and any other hidden expenses.
Conclusion
The PPH software you choose significantly determines your sportsbook’s success. Therefore, you need to be careful when selecting your provider. Do thorough research to ensure you get the best software that can enhance business growth. If you’re looking for a PPH tool and don’t know where to begin, contact IDSCA. They’ll guide you through the process and ensure you land the best deal.
Reference
The B&FTOnline.(2020,July 26).Innovations in online sports betting
https://thebftonline.com/2020/07/26/innovations-in-online-sports-betting/
Indeed.(2023, September 29)8 reasons why customer service is a priority.
https://www.indeed.com/career-advice/career-development/why-is-customer-service-important
Strongdm.35 alarming small business cyber security statistics for 2024.
https://www.strongdm.com/blog/small-business-cyber-security-statistics
