True Value of Pay Per Head Solutions – In recent years, the online sports betting industry has experienced significant growth due to technological advancements. One of the notable developments is the introduction of PPH (Pay Per Head) bookies. It makes operations more efficient, gives you access to real-time statistics and updates, and lets you offer your clients a flawless experience.
In this article, we’ll delve deeper into the true value of Pay Per Head solutions.
Understanding Pay Per Head Solutions
The American sports betting market is quite big. According to statistics, it was estimated to be worth $56,650 million and it is expected to grow up to a whooping US$17.07bn by 2029. These figures demonstrate that bookmaking is an established sector. It has the potential to generate plenty of money, not just a pleasant way to interact with the sports you love.
One of the things that has significantly contributed to the growth of the sports betting sector is the Price Per Head pricing model. However, some people don’t understand what it is and what it entails. Let’s discuss.
PPH refers to an onshore bookmaker that uses bookie software or post-up offshore sportsbook services to offer their services to particular customers. It acts as a middleman by offering a platform and other services that make it easier for players to place bets on different sporting events.
Bookies that use the Per Head payment structure invest in state-of-the-art software and infrastructure to provide a user-friendly platform that accommodates both bookmakers and bettors. This technology-driven approach expedites the gaming process and improves the overall user experience for both parties.
Unlike conventional bookies, PPH bookies operate on a different economic model. Bookmakers usually pay a fee often called the “per head” fee for each active player on the platform. The fee covers all of the bookie’s services and features. One thing you should keep in mind is that different bookies pay different fees depending on the features they choose. Also, sportsbooks have to pay the fee regardless of their betting volume or losses. With this strategy, independent bookmakers may effectively run their sportsbooks and provide their customers with a large selection of betting options.
Additionally, customers who bet on such platforms receive a unique username and password to use the online gambling platform. The best part is that have easy access to their betting accounts and the sites’ in-house customer support team. This makes it easier to use a toll-free phone system to place sports bets.
The Process of Utilizing Pay Per Head Solutions
Running a sportsbook that utilizes the Per Head payment structure is not a walk in the park. Therefore, you need to strategize and follow the right procedure. Here are the steps you need to follow to become a successful PH bookmaker.
True Value of Pay Per Head Solutions – Choose Your Niche
The sports betting industry provides a wide variety of betting pools. Generally, the niche you select will influence the kinds of wagers and events you offer. It will also determine your sportsbook’s popularity and betting pools. Additionally, it will determine how much profit both you and your clients will get. Therefore, you need to be careful during the niche selection process.
There are several types of bets available in the sports gambling industry. You can choose to offer only one or several, depending on your preferences. As you go through this process, remember that most bettors in the realm of sports betting like to wager on a small selection of sports. So, you should select a niche that attracts the type of clients you have in mind.
Also, it’s good to select a niche that will offer more revenue. Go online and research the most profitable niches and select the best.
Decide Your Fees
Bookies that use the Price Per Head payment model often charge a service fee. The fee normally varies depending on the provider you choose. However, most agents set it between 5%-50% of each bet placed.
One thing you should keep in mind is that this isn’t a way to make more money. So, it’s important to set reasonable fees that will attract customers rather than scare them away.
Even if you set low fees, you’ll still make profits. This is because they’ll attract more clients. The more the clients bet through your platform, the more the profits.
Create Your Online Sports Betting Website
Another important step during this process is creating a website. Your website speaks volumes about your business. Therefore, ensure it has a professional look.
Professional websites enhance your customers’ user experience and enhance trust. Moreover, they differentiate you from your competitors, enabling you to attract more customers.
To avoid messing up, ensure you use the services of a professional website designer. Also, work with your designer hand in hand and explain to them what you want your website to look like and give it a personalized touch.
Customer Support
Customer service plays a pivotal role in the success and sustainability of online sports gambling platforms. It promotes credibility and trust, settles problems and disagreements, and improves the user experience. Additionally, it encourages responsible gaming and promotes ongoing development based on user feedback.
By prioritizing excellent customer service, online gaming platforms can differentiate themselves in a competitive market and build long-term relationships with their customers.
Promote Your Website
Website promotion can make or break your business. Even after creating a professional website, it doesn’t mean that your potential customers can easily spot it and attract many players. You need to promote it through several methods including:
- Pay-per-click adverts
- Affiliate marketing
- Email marketing
- Social media marketing
- Content marketing
Most companies find it difficult to promote their bookies due to the high costs involved especially when they’re just starting. However, this shouldn’t discourage you. You can still use free methods such as Bing Ads to drive traffic to your website.
Offer Regular Payouts
After placing wagers and winning, players normally want to access their funds. Therefore, you should ensure that your clients get their money whenever they want.
PPH bookies that offer regular payouts stand a chance to benefit from enhanced customer satisfaction, increased retention rates, and a positive brand reputation.
Legal Considerations
For almost 20 years now, the legality of PPH bookies in the US has been a sensitive issue. Currently, there are no federal rules that prevent you from operating your own online sports gambling company. Also, there’s no legislative proposition at the moment either, which is a good thing. However, you should still anticipate some changes in the future.
One thing to keep in mind is that this doesn’t apply to all states in the USA. Some jurisdictions have legislations that prohibit online sportsbooks and some are still in the process of introducing such laws.
If you live in a jurisdiction that doesn’t allow online sports gambling, it doesn’t mean that you can’t do it. You can run an offshore business that attracts clients in those states.
Remember, different jurisdictions have different sports betting laws. Before starting a business in any region, ensure you read all their rules to avoid getting into problems.
Generally, starting an online bookie is not difficult in the US. Many clients love them because their operations are run offshore. They may provide excellent customer service, help you avoid scams, provide some of the best rates on the online betting market, and allow you to convert your investment into long-term gains.
Practical Advice
For your PPH bookie to become successful, you need to market it properly. This way, you’ll attract and retain a wider audience from different parts of the world.
As you market your platform ensure you use effective methods depending on your financial ability to avoid financial constraints.
Providing excellent customer support is also another way to ensure your online sports betting platform grows. Make it easy for your customers to contact your customer support agents. The agents should also provide solutions quickly to their customer’s problems. Moreover, ensure the customer support staff are well-trained on how to handle clients and can provide personalized solutions to each of them so they can feel special. The best way to do this is by holding regular meetings with them and telling them how you’d want them to treat clients. You can also offer them learning materials so they learn new things.
How to Choose the Best Pay Per Head Solution Providers
Choosing the best PPH solution providers can be difficult. Here are some of the things you should consider when selecting one.
Read Online Reviews
Online reviews can tell you how people perceive certain Price per Head solution providers. Fortunately, many providers have a comment section on their websites where customers leave their honest reviews. Choose a provider with many positive reviews since it shows that people see something good in them and you may enjoy some of their benefits.
Try Demos
Most PPH solutions providers offer a free demo for a specific period so you can test them before subscribing to their services. This allows you to determine the best provider and know what you’re going to pay for.
Talk to Other Bookies
Another effective way is to talk to other online bookies. Ask them what their experience was using services from specific providers and determine which one will suit your needs.
FAQs
How do Price Per head solutions benefit bookmakers?
PPH solutions offer a wide range of benefits to bookmakers including cost-effectiveness, scalability, risk management tools, and access to cutting-edge technology and knowledge. Moreover, they offer you the freedom to concentrate on client acquisition and retention rather than administrative duties.
What security measures do PPH solutions use to protect my customers’ data?
PPH solutions employ strong security measures such as such as encryption, firewalls, and secure payment processing, to safeguard sensitive information from unauthorized access and cyber threats.
Is it possible to customize the odds and betting lines provided by a PPH solution?
Yes. PPH solutions allow you to tailor the betting lines and odds that your players receive according to your tastes, market conditions, and risk management plan.
Conclusion
PPH has increasingly become popular in the online sports betting industry since it gives users access to sportsbooks, odds and lines, and customer management tools. Online bookies can utilize them to boost profitability and improve customer satisfaction by delegating some of their work to a third-party provider. If you are looking for a reliable PPH solution provider, contact IDSCA for more information.
References
Straits Research. Online Sports Betting Market.
https://straitsresearch.com/report/online-sports-betting-market
Action.(2024,April 15)Where is Sports Betting Legal? Projections for all 50 States.
https://www.actionnetwork.com/news/legal-sports-betting-united-states-projections
